With DubSmash as inspiration, find a preexisting video clip and switch out the words to make it relate to some aspect of your business. Videos like this are great for a home page or about page on your website. Share a brief overview of your business, how you got started, what your values are, what your mission is, etc. Because really, who doesn’t love a fun, animated character like those in the Dumb Ways to Die commercial? This might just be the most difficult to produce but it has the most potential for shares and engagement.

You can get creative with these and go more in-depth by sharing your screen or using animation to answer some of the questions. Familiarize your audience with your surroundings by giving them a quick office tour.įAQ pages can get a little boring, so liven things up a little with video. People love seeing spaces, especially those of creative people. If you have a launch or an exciting announcement coming up, consider sharing a video with a hint to build excitement among your audience. Then, share it on social media to create interest about the post and drive traffic back to your site. You could even roundup your most recent projects and give your audience a look at your portfolio.ĭo you have some blog posts with bulleted steps? Create a graphic for each step and compile them all into a simple video. Roundups are popular within blog posts, so why not take the same approach with your video content? Compile your favorite clips from the year or on a certain topic.

You may even exaggerate a little to make it more engaging. What better way to launch a product than to show all of its features and demonstrate how it works in a video? It’s a great way to build trust with your audience and build excitement.ĭid you have an awesome turnout for an event or success with a new launch? Take a minute or two to thank your audience in a video, whether it’s recorded or live on Periscope.ĭo you have an engaging story to share that relates to your business? Cleverly share your account of the story through video. If you’re in the process of transforming something, whether it’s your brand, a client project, or an office renovation, consider sharing before and afters through video. My hope is that you’ll find a few ideas to implement and as a result, bring your business more exposure. I’ve rounded up 40 easy, engaging video content ideas to help get your creative gears turning. And for that reason, it’s one of the best visual marketing tools you can use.īut it producing videos can be a little overwhelming, can’t it? Even with helpful video tools out there like Animoto, many of us struggle to come up with simple ideas for video content that would appeal to our audience.Īnd that’s where this post comes in.

Video holds a lot of potential for interaction, engagement, and shares for creative businesses. If you’re on the production-side of a video and you’ve come up with a clever idea, you might just have a viral hit on your hands. Which is why Youtube is also the world’s greatest overnight-success-maker. We’ve all been guilty of losing track of time on YouTube at least once, because videos are easily consumable, very addicting, and highly entertaining.Īs a matter of fact, studies show that a whopping 78% of us watch videos online every week and 55% watch videos online every day. Video platforms like YouTube (and more recently, Periscope) are easily the world’s greatest time-wasters. “When I discovered YouTube, I didn’t work for 5 days.” - Michael Scott

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